5 Popular Multivitamin Supplements of 2025

Potential signs of vitamin deficiency:

• Brittle, weak hair and nails*
• Fatigue and low motivation*
• Thinning hair*
• Feeling run-down*
• Having brain fog or feeling sluggish*

• Feeling weak*
• Muscle issues*
• Frequent headaches*
• Regularly feeling cold*
• Skin issues like dryness*

Note: These statements are not intended to diagnose, treat, cure or prevent any disease. Always consult your personal physician for an accurate diagnosis and treatment plan.

Top Multivitamin Benefits

• Support healthy ageing & longevity*
• Support immune health*
• Support energy levels*
• Help prevent nutritional deficiencies*

• Mood & mental clarity*
• Support healthy hair and skin*
• Enhance overall sense of wellness*
• Support eye, brain, and heart health*

Note: Individual results may vary.

These are the potential benefits of including a multivitamin in your routine:

So do multivitamins really work? And are they worth the investment?

All multivitamins are NOT created equal

The Ultimate Multivitamin Checklist:

Top 8 Ingredients Your Multivitamin Must Have

5 Popular Multivitamins Supplements 2025

Key Ingredients

Try To Avoid

Important Criteria

Not priced over £50 or under £20

PROS

CONS

• Only available online
• Due to popularity, sometimes runs out of stock

BOTTOM LINE

2. Advanced Multivitamin

by Inessa

PROS

• Only 1 capsule per day 
• Vegan society approved

CONS

• No Copper
• No Calcium

BOTTOM LINE

Advanced Multivitamin is a good choice for a comprehensive daily supplement. Featuring essential vitamins A, B, C, D, E, and K, along with easily absorbable B complex vitamins, it provides a convenient daily dose in just one capsule. 

However, it's important to note that, unlike our top spot, this formulation lacks copper and calcium. While it does offer a broad spectrum of nutrients, the absence of these two minerals may be a drawback for individuals who prioritise bone health and the proper functioning of their nerves, muscles, and immune system.

3. Multivitamin

by Feel

PROS

• Bioflavonoid complex
• Subscription service

CONS

• Low levels of magnesium & calcium compared to RDI
• 14-Day return policy

BOTTOM LINE

Multivitamin by Feel is a solid option for those in search of a premium multivitamin formula crafted with precision-measured ingredients. We like the convenient subscription service Feel has to offer.

It's important to consider that the formula contains notably underdosed levels of magnesium and calcium, crucial minerals vital for bone health, nerve function, and muscle support. 

Additionally, the 14-Day Money-Back guarantee provided by Feel may not offer sufficient time for users to fully assess the product's benefits, compared to our recommended 30-day guarantee.

by Solgar

PROS

• Contains a blend of essential vitamins and minerals
• Vegan, vegetarian, kosher and dairy-free

CONS

• Minimal dose of selenium (under 45 μg*)
• Priced under our recommended price range

BOTTOM LINE

Solgar's multivitamin tablets boast potent doses of B Vitamins, supporting sustained energy levels and fatigue reduction, while aligning with various dietary preferences such as vegan, vegetarian, kosher, and dairy-free. 

However, it's crucial to note that the selenium content falls below our minimum recommended dosage of 45 μg*, potentially compromising its metabolic benefits. 

Moreover, these tablets are priced below our recommended range, which could raise concerns about their quality or ingredient sourcing. 

5. Expert Multivitamins

by H&B

PROS

• 23 active ingredients 
• Advanced bioavailability

CONS

• High levels of Vitamin B6
• No bioflavonoid complex

BOTTOM LINE

H&B’s Essential Multivitamin contains 23 active ingredients, formulated to support general health thanks to their high bioavailability. 

Please be aware that this supplement does not contain a bioflavonoid complex to enhance ingredient synergy within the formula, so consider that when making your purchase. Also be aware that the product contains extremely high levels of Vitamin B6, which might not be suitable for individuals seeking balanced nutritional support.

Our Choice

• Made in the EU
• Packed with Vitamins and Minerals
• 1 Easy-to-Swallow Capsule
• Made in a GMP-Certified Facility

Based on 3739 Reviews of Primal Harvest

The short answer is, yes. According to the National Institutes of Health (NIH), multivitamin minerals (also known as MVM’s) do have an overall positive effect on nutritional adequacy, as well as the intake of micronutrients.[3]

Don’t run to your local supermarket to pick up a generic multivitamin just yet! There’s some key information you need to know before choosing a multivitamin, so that you don’t waste your time and hard-earned money.

Why is this important? 

Ignoring your nutritional needs over time, combined with a typically less-than-healthy modern lifestyle, can have a significant impact on the way you feel, holding you back from living life to the fullest and meeting your wellness goals.

Here are some potential symptoms of vitamin deficiency to look out for. 

So what can be done against nutritional deficiencies and the sluggishness, mental fog, and lack of vitality that can all too often impact our lives?

According to a 2017 CRN Consumer Survey on Dietary Supplements, an estimated 73% of supplement consumers reported taking a multivitamin, making it the most popular supplement in any category.[2]

A+

GRADE

B+

GRADE

• Contains vitamins A, B, C, D, E, K & other important minerals 
• Contains high doses of zinc and calcium
• Includes bioflavonoids plus antioxidants lutein and lycopene
• Easy to swallow, 1 capsule a day 
• Made in the EU 
• 30-day money-back guarantee
• Certified safety & purity testing

Primal Harvest's Multivitamin Complex contains high levels of premium vitamins and minerals, touted for optimal energy, mental clarity, improved mood, better sleep and boosted immunity. Standout ingredients include lutein, lycopene, a complete vitamin blend, and a citrus bioflavonoid complex for added antioxidant power. This product takes a comprehensive approach to supporting overall well-being and preventing nutrient deficiencies with its easy-to-swallow capsules.

Multivitamin Complex contains no unnecessary fillers, synthetic additives, hidden or artificial ingredients. It scores well for quality, bioavailability, and potency. It was also one of only four products we noted to have independent third-party lab testing.

This multivitamin is characterised by high value and quality at a reasonable price. The top-notch customer service and generous 30-day money-back guarantee are a sign of a brand that cares about its customers. For that reason, Multivitamin Complex easily takes our top spot.

C+

GRADE

C

GRADE

30-Day Money-Back Guarantee

Third-Party Tested

Note: We try to update product information as often as we can. Please visit product websites for more information.

Most of us don’t follow a perfectly balanced diet all the time. There’s simply too much to do and too little time.

Research shows that nutrient deficiencies are widespread across the population, despite their essential role in human health and wellbeing.[1]

According to many surveys, some of the essential vitamins and minerals we’re lacking the most include zinc and vitamins D, E, C, and A.[1]

The right multivitamin can act as a nutritional “safety net” to support general wellbeing by helping to fill in the gaps where we consistently fall short.

[1] Reider, Carroll A et al. “Inadequacy of Immune Health Nutrients: Intakes in US Adults, the 2005-2016 NHANES.” Nutrients vol. 12,6 1735. 10 Jun. 2020, doi:10.3390/nu12061735

[2] “2017 CRN Consumer Survey on Dietary Supplements.” 2017 CRN Consumer Survey on Dietary Supplements | Council for Responsible Nutrition, https://www.crnusa.org/resources/2017-crn-consumer-survey-dietary-supplements#:~:text=The%202017%20CRN%20Consumer%20Survey,users%20take%20vitamins%20and%20minerals. 

[3] “Vitamins and Minerals.” National Center for Complementary and Integrative Health, U.S. Department of Health and Human Services, https://www.nccih.nih.gov/health/vitamins-and-minerals. 

[4] “Micronutrient Inadequacies in the US Population: An Overview.” Linus Pauling Institute, 3 Jan. 2023, https://lpi.oregonstate.edu/mic/micronutrient-inadequacies/overview. 

Note: The information provided by this website or this company is not a substitute for a face-to-face consultation with your physician and should not be construed as individual medical advice. The testimonials on this website are individual cases and do not guarantee that you will get the same results. All content, including text, graphics, images and information, contained on or available through this web site is for general information purposes only.

CITATIONS

DISCLAIMER: This scientific research is for informational purposes only. The results reported may not necessarily occur in all individuals. Primal Harvest provides this information as a service but does not endorse it. This information should not be read to recommend or endorse any specific products.

Vitamin A

Vitamin B12

Vitamin C

Vitamin D (minimum 20 μg*)

Vitamin E

Vitamin K

Zinc

Selenium (minimum 45 μg*)

Copper

Calcium

Bioflavonoid Complex

*

*

Advanced Multivitamin by Inessa

Formula VM-2000 Multivitamin Tablets

by Solgar

Expert Multivitamins by Holland & Barrett 

Multivitamin by Feel

B

GRADE

4. Formula VM-2000 Multivitamin Tablets

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[1] This website is owned and operated by Primal Harvest® and BeautyLux® brands.

*These statements have not been evaluated by the FDA Food & Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. 

Note: The information contained within this site is not intended as a substitute for professional medical advice. If you have, expect to have, or suspect you may have any medical condition, you are urged to consult with a healthcare provider. All content, including text, graphics, images, and information, contained on or available through this website is for general information purposes only. Results do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.

Trademarks utilized on our website belong to their respective owners and no implied or expressed endorsement of our website or services is intended. Rankings can be affected by the relationship Smarter Choices has with our picks.

• Vitamin D3: The recommended form of vitamin D is vitamin D3, or cholecalciferol. Vitamin D3 is used to support immune and bone health.*​
• Vitamin B12: This vitamin supports nerve health, energy levels, and more. Most multivitamins contain B-12 as methylcobalamin (or methyl-B12), because it is thought to be the most easily absorbed by our bodies.*​
• Zinc: Zinc helps maintain a healthy immune system, skin health, and much more. It’s generally found to be lower in elderly adults.*​
• Calcium: It’s believed that at least 40% of adults don’t get enough calcium from diet alone.* [4]​
• Folic Acid (or Folate): Especially for pregnant women or women planning to become pregnant, folic acid has many health benefits, including supporting hair, skin, and nail health.*​
• Biotin: An essential B-complex vitamin, this must-have supports healthy hair, skin, and nails, and helps maintain a healthy nervous system, among many other benefits.*​
• Vitamin C: The well-known “superhero of immune health,” vitamin C is involved in many important bodily functions and is a powerful antioxidant that supports the body’s production of collagen, absorption of iron, and much more!*​​
• Bioflavonoid Complex: The antioxidant properties of bioflavonoids have been found to support joint, immune, cognitive, and overall health.*

• Pills Per Serving: Most of us want to get the best value per bottle and definitely don’t want to be taking handfuls of capsules per day. A once-daily multivitamin is ideal, but a reasonable daily serving size is 1-2 capsules/tablets per day. Always try to take your multivitamin with a meal containing healthy fats for maximum absorption. ​
• Clear and Accurate Labelling: A quality multivitamin should clearly list exactly what’s included in the formula and the exact dosage. Avoid multivitamins with no daily value set for certain ingredients, or low dosages.
• Third-Party Lab Tested: Choose a multivitamin that has been independently third-party lab tested. These unbiased test results will guarantee that the multivitamin is top quality and free from unwanted extras, such as contaminants, traces of heavy metals, or pesticides.